Rami Atassi
Rami has been building digital experiences since 2010. He got his start as a technical project manager working on videos and websites. He noticed that when it came to website development, many companies put effort into infrastructure but overlooked rapid growth opportunities. In 2017 he founded Tune Up to build fast, responsive marketing systems.
He's been building client relationships ever since. Some of Tune Up's founding clients are still here. Most stay for years. The model is simple: start with a focused project, prove the value, keep bringing new ideas to the table.
When AI started getting serious in 2022 Rami was in early. By 2024 Tune Up was building agentic automations connecting the best AI models to real marketing workflows. When coding agents became production-ready in late 2025 he went all in—and immediately understood that serious AI work required serious infrastructure and security to back it up.
Rami is also a dedicated musician with 25 years of daily practice—the same discipline that built the MCC.